BLUECHECK STRATEGY
MARKETING + CONTENT STRATEGY
PREVIOUS MARKETING WORK
CRAFTING INTEGRATED MARKETING AND CONTENT STRATEGIES
Marketing channels shouldn't have a stand-alone content strategy. At Bluecheck Strategy we craft content strategies that can be integrated throughout omnichannel marketing funnels to convert and maximize ROI opportuntities.
My expertise is creating Social-First branded content series for organic, paid, and influencer marketing strategies.
Don't know where to start? Don't be discouraged, I can show you how to recycle, reuse and repurpose your current content, and then we can build new strategies.
Recent brand work includes Pepsi Co, William Murray Golf, Trufit Customs, and more.
Influencer strategy is more than finding creators who have a large following and high engagement rates. There are so many untapped opportunities to leverage influencers in order to deliver an ROI for your brand.
Crafting the right strategy for your business's needs is where most brands often struggle.
Let's dive deep into what your biggest needs and goals are so I can create a personalized strategy.
Content strategy isn't my only area of focus. I've built several websites for small businesses that focus on creating an on-brand and cohesive design, look and feel that fit their business needs.
Is your current website outdated, or are you looking to create a new on-brand design and presence?
Request A Free Strategy Proposal
Let's hop on a call and figure out if I can help support an upcoming campaign, product launch, or influencer program
AUTHENTIC
CONTENT THAT RESONATES
Authenticity Matter
Our content is always authentic to the brand and creator, which allows the content to create a stronger connection with the target audience
STORYTELLING
CONTENT THAT TELLS A STORY
Storytelling Matter
We are big on storytelling. Most of the content we create belongs in the TOF and MOF awareness and consideration phase.
ENGAGING
CONTENT THAT ENGAGES
Testing Matter
Most brand content is to directly sell a product or service. We create brand content through comedic storytelling that encourages engagement and drives brand awareness.
TESTABLE
CONTENT THAT CAN BE TESTED
Testing Matter
Content is meant to be tested. Our content os scripted to be broken down into 60, 45, 30 and 15-second variations. This allows each brand to test in different stages of the funnel with different hooks and on-screen copy.
UGC
USER GENERATED CONTENT
UGC Matter
Our content is typically scripted, however, it's scripted and filmed in a way that gives an authentic user-generated feel, which is the best-performing content.
VERIFIED REVIEWS
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BLUECHECK STRATEGY
CONTENT STRATEGY