Julian Humphrey
PEPSI CO X PUBLIX
Bluecheck Strategy worked with University of Georgia DB, Julian Humphrey and PepsiCo on creating a two-part TikTok video to support the PepsiCo X Publix "Tailgate Experience" campaign.
PEPSI CO X PUBLIX
PRODUCT
Lays Chips, Mountain Dew, Starry, Pepsi
CONTENT STRATEGY GOAL
PepsiCo and Publix Grocery partnered up on a tailgate experience campaign and needed college athletes in the local markets to help create engaging at-home tailgate content.
CONTENT STRATEGY OBJECTIVE
Showcase Julian Humphrey's walking into Publix and quickly transitioning to him running through his front door with his PepsiCo products in a branded Publix Bag.
Through two videos the goal was to showcase PepsiCo products while watching and enjoying the big game, while also calling out why Julian loved the products.
In V1, we used engaging on-screen text "Which chip and beverage combo are choosing?" While Julian is featured snacking on different chip and beverage combinations.
In V2, we created a press conference scene where Julian is answering and discussing his favorite chip and beverage combinations.
V1: Chip Combination
V2: Press Conference
VERIFIED REVIEWS
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